Fluffiest Merchandise Collection Ever: Fluffy Polar Bears 🤝 Boyner

Fluffy Polar Bears
3 min readMar 30, 2022

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The story is already out. We’ve announced a partnership with Boyner on March 1st, 2022, the leading department store chain in Turkey, to bring the best quality Fluffy Polar Bear merchandise ever created. Before we jump into details of the collection first let’s talk about who is Boyner.

Boyner Group, the parent company of Boyner

Boyner is a child company of Boyner Group that was founded 68 years ago. Over these years, Boyner Group has established its position as Turkey’s leading fashion retailer with over 250 stores, serving millions of visitors every year. Boyner Group owns some of Turkey’s most successful and well-loved retail companies, the number one department store and private brands retailers such as Boyner, Beymen, Altınyıldız, NetWork, Morhipo, Hopi

Boyner started to serve its customers in its first store named Çarşı opened in Bakırköy, Turkey in 1981, Boyner is today serving as the leading department store chain in Turkey with 117 stores operating in 6 different retailing concepts such as Boyner and YKM, Boyner Sports, YKM Sports, and Boyner Outlet. Boyner’s total sales area reaches 276.540 m2 in 37 cities across Turkey. They’ve partnered with Zalando to bring this experience worldwide.

Boyner being the pioneer of innovations in Turkey for nearly 40 years with its global retailing approach, Boyner is today offering its customers various products from both local and international brands in different categories such as active sportswear, footwear for women, men, and kids as well as accessories, cosmetics and home decoration products under the structure of Boyner and YKM stores.

Why this deal is important for us?

We are creating a 40+ item collection for both adults & kids & maybe babies? with drawings of Selçuk Erdem and the Boyner designer team about fluffies and NFTs in general.

So what does this mean for us?

1) Visibility

Fluffy Polar Bears are born to be a brand. This is one giant step towards our goal. Boyner entering the NFT space as a merch line with full force marketing support will result in great brand awareness for us. Imagine a newcomer hitting the store and buying this merchandise because it looks super cool. Get information about the collection and learn that he/she can own one of the fluffies as NFT. Sounds good right?

2) New Revenue Stream

This collection will be big. A lot of newcomers & degens from the NFT space will want to have one of these pieces. We do not want to disclose the number but a comfy revenue is expected. We’ll share the revenue with Boyner. And funds? Goes directly into the community wallet! From there? Hello Genesis Fluffy Holders 😎

3) LFG!

To turn this collaboration into a little game, we’ve taken a snapshot on March 1st, 2022 to have our collector’s wallet addresses at that time. We’ll have one more snapshot when the Boyner X Fluffy Polar Pears collection hits the store in Fall’22. We’ll gift up to 50 items total from the collection with a raffle from holders at both snapshots. So are you a real diamond hand? Let’s see

We’ll share more information about the collection before it hits the store and Fluffy Holders, you’ll get an exclusive look before everyone else and of course advantage in the stores ;) And an exclusive piece that you can buy if you’re only a holder. Yeap we’ll do it.

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Fluffy Polar Bears

After a very harsh ice age, polar bears were the only species that survived! Drawn by famous cartoonist @selcukerdem Join us; http://discord.gg/y4CyFyng7W